The old design was messy and difficult to use; it didn’t speak to the real users. The target audience included pharmacies and suppliers, and I focused on simplifying the entire interaction model. I owned the UX direction and led the design end-to-end. The business team was aligned and highly collaborative, which accelerated progress.
I built a full design system from scratch to support consistency across all pages.
Delivered a final prototype, complete with specs and implementation guidelines.
The experience was redesigned to improve discoverability and streamline core flows.
This project showcased my ability to take full ownership of a B2B product with confidence
